E-commerce Redesign
Fashion & Apparel
1.3s
Load Time
67%
Bounce Rate Drop
96
PageSpeed Score
34%
Revenue Increase
The Problem
A fast-growing fashion brand was losing customers due to an extremely slow WooCommerce site. Their site took over 9 seconds to load on mobile, resulting in a 78% bounce rate and thousands of dollars in lost sales every month. The checkout process was clunky, with a 72% cart abandonment rate — well above the industry average. Their previous developer had left the codebase in poor shape with no documentation, making it nearly impossible to add new features or fix bugs without breaking something else.
Our Solution
We rebuilt the entire frontend using Next.js with a headless WooCommerce backend, keeping the existing product catalog and order management system intact. The new site features server-side rendering for lightning-fast page loads, an optimized image pipeline using next/image, and a streamlined checkout flow reduced from 5 steps to 3. We implemented proper code splitting, lazy loading, and a CDN-based asset delivery system. The design was overhauled with a mobile-first approach using Tailwind CSS, resulting in a clean, modern shopping experience.
Tech Stack
Key Features Built
Screenshots
“CallDevs transformed our Shopify store. Load time went from 11 seconds to under 2. Sales increased 34% in the first month.”
James R.
E-commerce Owner, Fashion Brand (USA)
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